BEIJING: Chinese consumption has shown its unabated vitality while the Year of the Ox was ushered in, although many activities such as travel have been restricted due to the epidemic prevention and control.
There are many rituals associated with Spring Festival, including an elaborate dinner on the Spring Festival Eve, which fell on Thursday. As over 100 million Chinese people would not go home for family celebrations this year due to the epidemic, people have come up with creative ways to make up for their traditional home-cooked dinner through online and offline purchases. Since January 20, China’s online retail sales have exceeded 700 billion yuan ($108 billion). Compared with the same period last year, online catering has seen a 50 percent growth, indicating that the form of consumption has changed during Spring Festival this year, said Guo Liyan, a research fellow with the Academy of Macroeconomic Research affiliated with China’s National Development and Reform Commission, the China Central Television reported on Thursday. During the past three days before the Chinese Lunar New Year, from Tuesday to Thursday, the semi-finished dinner deliveries on food express platform Ele.me increased by four times compared to last year, and the deliveries of New Year’s Eve meal packages increased by two times, according to statistics Ele.me sent to the Global Times on Friday.
For many people who spent the Spring Festival at their workplaces, take-out food has become their natural need to feed themselves during Spring Festival. Delivery orders for a single person doubled in the last three days of the Lunar New Year compared with 2020, especially in first – and second-tier cities. For instance, in Shenzhen, the number of meal deliveries for a single person increased by 2.5 times compared to last year, and in Beijing, Shanghai, Hangzhou, Wuhan and Xiamen, the year-on-year growth rate was more than 100 percent.
On Chinese social media, hashtag 100 million Chinese stay where they are to celebrate Spring Festival made into the hot topic list on Weibo on Friday, the day of Spring Festival, with more than 600 million views by Friday noon.
Many netizens said they either ordered half-cooked food to make their own Spring Festival Eve dinner or ordered a set menu from their favorite restaurants.
“As a Chinese from southern China, I never had dumplings for the Spring Festival Eve dinner. But this year, I brought many since I am celebrating the festival in northern China, because I better do as the Romans do, a netizen said. Dumplings are a very common dish in northern China, symbolizing reunion and fortune. Some who stayed in megacities such as Beijing, Shanghai and Guangzhou joked that Chinese metropolises are finally not “empty and deserted” during this year’s Spring Festival, as previously many would leave for their hometowns. Sales of the Chinese New Year’s Eve family dinner of Alibaba’s fresh-food chain brand Hema Fresh increased by 100 percent in Shanghai, with dishes in small portions increasing by a significant 74 percent, compared with last year, as in-person dining has declined this year, Li Nan, PR manager from Hema Fresh, told the Global Times on Friday. “Sales of small portions for four to six diners were much better than other packages, which showed most people had the Chinese New Year’s Eve family dinner with core family members, and only a very few families had large gatherings of 10 people or above,” Li said.
– The Daily Mail-Global Times News exchange item
