BEIJING: With many industries actively stepping into the realm of the metaverse, China recently launched its Three-Year Action Plan for the Innovative Development of the Metaverse Industry, which was warmly welcomed by the cultural and entertainment industries.
In September, the Ministry of Industry and Information Technology, the Ministry of Culture and Tourism, the National Radio and Television Administration, the Ministry of Education and the State-owned Assets Supervision and Administration Commission of the State Council jointly issued the action plan spanning the period from 2023 to 2025.
It sets very specific goals for various sectors and strongly supports the wide application of the metaverse — a collective virtual reality space that blurs the lines between the digital and physical worlds — in the entertainment, cultural and tourism sectors.
The action plan encourages cultural sites such as museums to provide immersive experiences for visitors in a digital format. It also urges the TV and entertainment industries to create digital anchors to offer better services for their audiences. “It’s the first national-level policy to support the application of the metaverse,” said Zang Zhipeng, an expert with the China Cultural Industry Association. –The Daily Mail-China Daily news exchange item
