BEIJING: Mainstream media outlets should further push for media integration and reform to improve their influence and credibility, officials and news outlet administrators said on Tuesday.
In addition, the quality of content remains the key competitive advantage, and media outlets should improve their quality, method and service in providing news content, they said at the 2024 China New Media Conference. The age of new media has brought big challenges for traditional media, but has also presented them with opportunities to create breakthrough content and reach new audiences, they said.
The two-day conference, hosted by the All-China Journalists Association and the Hunan provincial government, opened in Changsha, Hunan province, on Tuesday.
Mo Gaoyi, deputy head of the Publicity Department of the Communist Party of China Central Committee, said the rapid development of online technology and the public’s increasing demand for news service have pushed the systematic reform of mainstream media.
Focusing on content generation, mainstream media should deepen structural reform, optimize the process of providing news, and create more content for digital media in a centralized and effective way, Mo said.
Liu Siyang, vice-chairman of the All-China Journalists Association, said journalists should change the traditional concept of news to create more all-media products that can attract and touch audiences and viewers. –The Daily Mail-China Daily news exchange item
