DM Monitoring
ISLAMABAD: The Ministry of Foreign Affairs of the Republic of Korea has launched a global social media initiative, the “Vibe With Us” Relay Challenge, aimed at fostering connection and hope among young people worldwide. The campaign is being run through the ministry’s public diplomacy Instagram account, @mofa_koreaz.
According to a press release, the initiative seeks to acknowledge the challenges facing today’s youth—including economic hardship, limited opportunities, generational divides, loneliness, and social isolation—while sharing messages of empathy and solidarity across borders.
Participants in the challenge are encouraged to upload photos or short videos using an Instagram Reels template, making a K-hand sign and showcasing their “My K,” a personal representation of Korean culture that has inspired or comforted them.
In Pakistan, the challenge has gained significant momentum, boosted by promotional videos from Majid Mushtaq, a Pakistani YouTuber and recipient of the Global Korea Scholarship (GKS), and Leneha Junsu, a popular K-influencer supported by Korea’s Ministry of Culture, Sports and Tourism. Their involvement has prompted many young Pakistani fans of Korean culture to take part.
The Embassy of the Republic of Korea in Pakistan has also promoted the campaign, integrating it into its public diplomacy efforts. A KOREAZ promotion booth was featured at the K-Wave Festa held in October at the Serena Hotel in Islamabad, offering participants an opportunity to learn more about Korean culture, society, and foreign policy.
The embassy is further directing audiences to the @mofa_koreaz Instagram page and the KOREAZ YouTube channel for continued engagement.
The embassy stated that it will continue working to deepen cultural exchange and mutual understanding between Korea and Pakistan through a range of public diplomacy initiatives.
