BEIJING; “We can learn from history as it contains the principles governing the evolution of the society. But how can we effectively interpret it to utilize the laws of a myriad of things? Today I would like to share some insights with you that are from the ancient people’s experiences…” Du Liang, a post-90s girl, is sitting in front of a camera and introducing the “Twenty-Four Histories” to her audience.
There are many individuals like Du on social media platforms, who present books to the audiences through short videos and pictures and are called “book-reading bloggers” by netizens, as reported by Workers’ Daily.
“I hope my video content can provide knowledge and comfort to audiences,” Du said. With this idea, “Du Liang’s Reading” has gained popularity, amassing more than 40 million fans on various social platforms and accumulating over 5 billion video views. The promotion of books surpassed 400 volumes and more than 2 million books are sold.
Except for the promotion of new books, Du pays more attention to the broader cultural field such as traditional cultural knowledge sharing. Additionally, Du’s team has also launched a “non-fiction project”, the “Corners of the World” mini-documentary since last year, to encourage people to experience real life and to better understand the gist of literary works.
“We hardly follow the online viral trends, but carefully dig deep in our own field and try our best to do small things well one after another,” Du said.
Similarly, Niu Weishu, a 45-year-old man running the business of building materials, also operates a book-reading account on Douyin. Most of his videos are related to The Art of War, a classic military work in China. “The Art of War has been interpreted many times, but it’s rare to analyze it in combination with the specific business situation of small and medium-sized business owners,” said Niu. –The Daily Mail-China Daily news exchange item
