BEIJING: A national campaign to promote employment for college graduates will run from May to December, targeting the 2026 graduating class as well as unemployed graduates from the classes of 2024 and 2025, according to a notice issued on Tuesday.
The campaign, launched by eight central authorities including the Ministry of Education, urges local governments to make employment for college graduates and other key groups a top priority.
The notice calls on local authorities and employers to tap job prospects in industries with a strong growth capacity, including manufacturing and services, and create more positions that fully utilize graduates’ knowledge and skills.
Employers from all sectors are encouraged to participate.
A centralized job-posting mechanism will be established, with vacancies published across multiple online platforms, the notice said.
The campaign will also feature a joint publicity effort, with recruitment and employer-presentation videos released on various platforms to make employment information more accessible to graduates.
Universities are required to integrate employment education throughout the students’ development process. Graduates will be encouraged to participate in online and offline career guidance, skills training and internship programs. The campaign aims to help students develop sound career values, strengthen practical skills and enhance competitiveness in the job market.
Graduates are also encouraged to align their career choices with national development strategies by participating in major national initiatives, serving grassroots communities in urban and rural areas, and working in sectors and regions where they are most needed.
The notice emphasizes strict scrutiny of recruitment information, requiring authorities to verify the authenticity and legality of employer credentials and job postings. Fraud, scams and discrimination — including restrictions based on university prestige, overseas study experience, full-time or part-time status, or previous internships with employers — are strictly prohibited. –The Daily Mail-China Daily news exchange item
