BEIJING: Events marking May 19 China Tourism Day kicked off on May 1 with the theme of “Explore China, Enjoy a happy life,” the Ministry of Culture and Tourism has said.
May 19 this year will be the 14th China Tourism Day. As planned, a series of activities will be held throughout this month, including themed daily, weekly, and monthly activities.
On May 19, each provincial region will select a city as the main venue, carry out various promotional activities focusing on the theme of 2024, and introduce various cultural and tourism benefits for the public.
Six major cities will be selected to host cultural and tourism events during the themed weekly activities. In a relay format, these cities will sequentially organize countdown activities with the themes of “Eat, Stay, Travel, Shop, and Entertain,” the ministry said.
During the themed monthly activities, there will be concentrated efforts to organize cultural and tourism benefits for the public, as well as carry out promotional activities for tourism.
There have been strong signs since last year suggesting the tourism sector is on way to full recovery. Passenger trips within the country in 2023 increased to 4.89 billion, 93.3 percent more than the previous year, with domestic travelers spending 4.91 trillion yuan ($691.2 billion), up 140.3 percent year-on-year, according to the Ministry of Culture and Tourism.
The huge domestic tourism market has been helping stabilize the global tourism industry as well as driving its growth. –Agencies
