Chongqing: Chongqing, which is intensifying efforts to improve recognition of its products in overseas markets, highlighted on Saturday the first group of six brand sectors in which it holds a competitive advantage.
During the Chongqing Brands Global Promotion Launching Ceremony, it was announced that the municipality in Southwest China plans to promote its roles as an international communication center in central and western China, a destination for investment and overseas study, and a hub of the auto industry. In addition, it plans to put its delicacies and natural scenery in the global spotlight.
Also during Saturday’s event, the 2024 Land-Sea Economic Forum attracted more than 200 guests from over 20 countries including Singapore, the United States, Argentina and Germany.
During the forum, experts shared insights into helping Chongqing’s enterprises and “Chongqing-made” products go global.
The event was co-hosted by the Western China International Communication Organization, CITIC Press Group and China Watch, a think tank powered by China Daily.
In recent years, Chinese brands have received increasing recognition from overseas consumers. According to Kantar BrandZ’s 2023 “Chinese Global Brand Builders” report, the reputation of Chinese companies “going global” has been bolstered by improvements to product research and development. –The Daily Mail-China Daily news exchange item
