ANGZHOU: A compact drone hummed inside DJI’s flagship store at Beijing’s APM Mall, hovering steadily above a display table as shoppers paused to admire the offerings. One of these shoppers, Swiss filmmaker Sebastian Goyon, later walked out with a DJI Pocket 3 camera after exploring the store with his family.
“I’ve used nearly every DJI product. They’re essential for my outdoor documentaries,” Goyon told Xinhua. For professionals like him, the likes of affordability, portability and cutting-edge features are key. DJI’s ecosystem, spanning drones to stabilizers, had improved efficiency and expanded his creative possibilities, Goyon said.
Scenes like these have become daily sights in China’s bustling tech retail hubs. Powered by continuous innovation, world-class manufacturing and favorable policies, Chinese high-tech products are drawing increasing interest from international travelers.
The rising popularity of Chinese tech among foreign consumers underscores the nation’s rapid advances in innovation, manufacturing prowess and user-centric design.
“China is leading in both technology and production,” Goyon said, while adding that beyond cameras, the performance and affordability of other Chinese tech, such as electric vehicles and smart devices, have also impressed him.
At Beijing’s APM Mall, overseas shoppers now account for 30 percent of daily foot traffic — a surge accelerated by streamlined tax refund policies. “Visitors often find our store through tax guides or maps and place it at the top of their itinerary,” said store manager Luo Yao. “Most are independent travelers accustomed to using DJI products to record their journeys.”
To serve its global clientele, DJI has streamlined the entire shopping experience, from sales to product use. Staff assist customers with price comparisons and explanations of tax policies and encourage hands-on testing.
In-store demonstrations, notably, often play decisive roles in driving sales. Luo noted that the moment a drone takes off, it attracts crowds, and seeing the flight stability and features firsthand sparks excitement and motivates purchases.
Luo also emphasized that DJI products are engineered with global usability in mind. Apps like DJI Fly support multiple languages and automatically adapt to flight regulations in different countries — requiring no manual adjustments and enabling a seamless experience. –The Daily Mail-China Daily news exchange item
