DM Monitoring
Paris: France’s competition watchdog on Monday fined Google 220 million euros ($267 million) for abusing its dominant market position for placing online ads, in the latest in a string of fines by European authorities adopting tougher stances against U.S. tech giants.
The penalty is part of a settlement reached after three media groups – News Corp, French daily Le Figaro and Belgium’s Groupe Rossel – accused Google of effectively having a monopoly over online ad sales.
The Autorite de la Concurrence determined that Google gave preferential treatment to its own ad auction service AdX and Doubleclick Ad Exchange platform, a real-time auction platform.
