ISLAMABAD: Coordinator to the Prime Minister on Climate Change, Romina Khurshid Alam has unveiled Pakistan’s plans to launch Kisan TV channel to support farmers in combating the impacts of climate change.
PM’s aide in a statement on Sunday said the idea of this innovative channel aims to educate farmers on climate adaptation strategies, disaster management techniques, and sustainable practices to mitigate environmental degradation. The Coordinator said the channel will leverage the services of Pakistan Television (PTV) to broadcast programs in six regional languages, ensuring that vulnerable communities receive timely information. The programs will be telecast through local PTV stations at the provincial level, maximizing and localizing the coverage and reach, she added.
Romina Khurshid Alam also engaged with a private channel to amplify the voice of the Climate Ministry, promoting clean and green initiatives. She emphasized the importance of media support in enhancing climate change coverage and rearranging journalism prioritise. She noted the Kisan TV channel will provide farmers with timely information and guidance on adapting to climate-related challenges, including weather alerts to enable preemptive measures. –Agencies
