BEIJING: During the National Day holiday in China, both online and offline shopping have gained momentum in the country, thanks to heightened consumer enthusiasm and the implementation of pro-consumption policies.
During the seven-day Golden Week holiday, various pro-consumption activities have been launched nationwide to boost spending and sustain the recovery of China’s consumer market, said Shu Jueting, a spokesperson with the country’s Ministry of Commerce.
Local governments have come up with diversified measures, including handing out consumption vouchers, enriching traveling activities and organizing consumption festivals to boost culture and tourism consumption.
For instance, Fuzhou City in southeast China’s Fujian Province plans to issue consumption vouchers worth 3 million yuan (about 423,000 U.S. dollars) during the holiday season to encourage spending, and southwest China’s Sichuan Province will organize over 70 activities such as cultural and night tours to attract travelers.
“Local governments have adopted vigorous measures this year, and these are accessible to a wider range of consumers,” said Chen Lifen, a researcher with the Development Research Center of the State Council, adding that such moves will further unleash consumption potential.
Travel fervor runs high during the Golden Week holiday season. According to Lvmama, a domestic online travel agency, bookings for trips during the seven-day holiday through their platform increased by over 87 percent from Sept. 11 to 20, compared with the previous 10 days.
Travel goods have becoze increasingly popular on online delivery platforms, mirroring the holiday boom. Data from Meituan, one of China’s online delivery platforms, showed that a week before the holiday, online searches for travel toothbrushes, travel sub bottles and travel shampoo packs soared by 1,037 percent, 368 percent and 272 percent, respectively, compared with a week ago. –Agencies
