BEIJING: The theme of China’s cultural and tourist industry through 2023 was revival.
According to data from the National Bureau of Statistics, in the first three quarters of the year, the total revenue of China’s cultural enterprises was 9.16 trillion yuan (1.29 trillion U.S. dollars), up 7.7 percent year on year.
With favorable policies, the support of scientific technology and the transformation of tourism concepts, innovation has been and will remain a key driving force behind the revival of the cultural and tourist industry.
Enterprises in the 16 prominent new subcategories listed by the Ministry of Culture and Tourism (MCT), such as digital publication, digital cultural content service and the manufacture of smart devices related to cultural consumption, saw their revenue rise by 15.2 percent year on year.
The rise of the new subcategories has been tangible. According to the ministry, about 900,000 items and sets of cultural relics at the Palace Museum have undergone digitalization, constituting 48 percent of its total collections.
Meanwhile, of the 1.43 million sets of collections at the National Museum of China, 700,000 have been digitally processed.
In June, an 11-part series of standards for digital protection of intangible cultural heritage was released by the MCT, elaborating on the specific requirements for the digitalization of different types of intangible cultural heritage items.
Promoting the digitalization of such resources lays a solid foundation for better utilizing and presenting them, said Lu Yingchuan, vice minister of culture and tourism. –Agencies
