YINCHUAN: Nowadays, premium wine is often included as part of a stylish and leisurely lifestyle for those who are looking to better enjoy their life. As Chinese wine wowed the world during a just-concluded wine expo in northwest China, more and more international wine producers are looking at the huge market potential of the country.
As the country’s largest wine-producing area, Ningxia Hui Autonomous Region has emerged as a rising star on the global wine map after more than four decades’ development. On June 11, this year’s International Conference on Grape and Wine Industries, as well as the third China (Ningxia) International Wine Culture and Tourism Expo came to an end in the region.
During its exhibition in Yinchuan, the regional capital, 75 wineries from 16 countries and regions including Germany, France, Chile, Moldova and Spain presented visitors with their new products in a special exhibition area for international wine brands.
“I’ve no doubt that these fine German wines would delight visitors, also in comparison with other international wines. I would be delighted if it could expand our biliteral trade relations with China in the field of wine,” said Cem Ozdemir, minister of Germany’s Federal Ministry of Food and Agriculture.
Themed “Nature, Innovation, Culture and Ecology” this year, the event offers an unique platform for exploring new growth models for the global wine-making industry and sharing new opportunities for international cooperation.
Representatives of enterprises in the industry from over 30 countries and four international organizations were invited to participate in the expo. According to Mauricio Hurtado, the Chile ambassador to China, China has been one of the biggest importers of Chilean wines. For more than two decades, numerous Chilean companies and brands have established a presence in the Chinese market.
“It is very important for us because the consumption of wine here is growing every year. One of the most important Chilean wineries is here to promote their products because they see that this market is very important for us,” said the Chilean official.
More than 1.4 billion people in China have embarked on a new journey to build a modern socialist country in all respects, releasing huge potential for consumption, with a total wine import worth 1.44 billion U.S. dollars by China last year alone. –Agencies
