BEIJING: A senior cyberspace administration official has called on Chinese internet media to uphold the principle of content is king, leverage technologies such as artificial intelligence to enhance personalized, contextual and interactive communication, and continuously bolster their influence.
Zhuang Rongwen, head of the Cyberspace Administration of China, made the remarks at the 2025 China Internet Media Forum, held on Saturday and Sunday in Nanning, Guangxi Zhuang autonomous region, while highlighting the rapid evolution of information technology, and AI in particular, which is reshaping the media industry.
Referring to the measures outlined at the third plenary session of the 20th Central Committee of the Communist Party of China, Zhuang underscored the importance of developing content production and communication mechanisms, implementing assessment systems for all media forms and initiating a systemic transformation of mainstream media. These guidelines serve as a road map for the reform and growth of online media, he said.
The forum, themed “Systemic Transformation, Intelligent Communication: Opportunities and Challenges for Internet Media”, urged online media organizations to quickly adapt to digitalization trends.
Zhuang emphasized that internet media must play a vital role in preserving culture, influencing public opinion and serving the people. Systemic media transformation requires comprehensive and profound reforms, the establishment of internet thinking and the fostering of innovation in theory, content and technology, he said.
Online media play a pivotal role in harnessing the collective strength of the people and advocating the creation of culturally rich content that reflects real-life experiences with a global perspective, he added. –The Daily Mail-China Daily news exchange item
