ISLAMABAD: Ministry of IT and Telecommunication organised a workshop on Media Communication Strategy on Wednesday.
The representatives of the Public Relations (PR) sections of the Ministry of IT & Telecom and its attached departments, including Universal Service Fund (USF), Ignite, National Information Technology Board(NITB), Telecom Foundation, Pakistan Software Export Board (PSEB), Virtual University, NTC, and ECAC participated in the workshop.
The workshop was aimed to apprise the participants about the latest media communication strategies and effective use of media tools for the media projection of the government’s initiatives and programmes. It was emphasised that well-crafted media communication strategy was vital for getting maximum media coverage. –Agencies
