BEIJING: China’s top liquor maker Kweichow Moutai and domestic coffee chain Luckin Coffee have got a hit on their hands, with a new baijiu-flavored latte released Monday that quickly sold out in Beijing.
The latte, emblazoned with an iconic Moutai label, contains lower than 0.5 percent (alcohol by volume) of 53 degree Moutai, and soon became one of the most discussed topics on Chinese social media with people curious about how traditional Chinese liquor would taste with coffee.
In Beijijng, the Moutai-flavored latte sold out in some Luckin Coffee branches before midday. And many branches had to close their online ordering system as orders surged.
Staff members at the Luckin Coffee branch near Huixindong Bridge in Chaoyang district said that the majority of orders they had received on Monday morning were for the Moutai-flavored latte.
“It seems that people prefer iced latte, so we quickly used up the ice in the branch. The number of orders is scary,” said a barista surnamed Zhang.
She said she had no choice but to temporarily stop the online ordering system at around 1:30 pm because there were more than 200 orders still to be completed first and almost all of them were for the Moutai-flavored latte.
People have been sharing their reactions after trying the latte on social media, with most agreeing that the aroma of the baijiu is very strong. Some people said they even felt dizzy after drinking the coffee because of its alcohol content. –The Daily Mail-China Daily news exchange item
