ISLAMABAD: The United Nations World Tourism Organization (UNWTO) has acknowledged Pakistan’s outstanding performance in tourism, marking a remarkable 92% recovery to pre-pandemic levels in 2023.
The country experienced a 115% surge in foreign tourist arrivals compared to the previous year, signaling a robust comeback post-Covid-19, said a press release.
Attributing this success to concerted efforts in tourism promotion, Managing Director-PTDC Aftab Rana said that the Pakistan Tourism Development Corporation (PTDC) last year actively engaged in six major global events such as World Travel Mart London, ITB Berlin, New York Travel and Adventure Show, Arabian Travel Mart Dubai, Seoul Travel Mart Korea and Travel Mart in Vietnam, fostering essential B2B connections with foreign tour operators.
A strategic online outreach, along with launching of the “Salam Pakistan” tourism brand in August 2023, contributed significantly to attracting a diverse range of visitors from across the globe. –Agencies
