BEIJING: The 2025 Shanghai International Cruise Festival kicked off on Thursday at Wusongkou International Cruise Terminal, heralding an array of cruise culture, business and entertainment activities through Sept 30.
This year’s festival will better serve domestic and foreign tourists in Shanghai, promote high-quality development of the cruise economy, and boost Shanghai’s position as an international consumption center, according to Jin Xingming, vice-chairperson of the Shanghai Municipal Committee of the Chinese People’s Political Consultative Conference.
By 2025, Shanghai’s two major international cruise ports are expected to welcome more than 250 cruise ships and serve more than 1.5 million passengers, further contributing to China’s growing presence in the global cruise industry, Jin added.
Dang Xiaohong, deputy director general of the National Port Administration Office of the General Administration of Customs, expressed optimism about the festival’s role in stimulating the cruise economy.
She emphasized its potential to foster market vitality, promote industry integration, innovate business models, enhance international service systems, and facilitate cultural exchanges through maritime tourism.
Major cruise lines unveiled new offerings during the opening ceremony of the festival. These include Adora Magic City’s Nezha-themed summer experience, MSC Splendida’s cruise-themed documentary, and a new brand from Royal Caribbean Cruises. –The Daily Mail-China Daily news exchange item
