Farmers swap planting for painting in peony country

JINAN: Many people’s mental image of Chinese farmers consists of rural workers wielding hoes and sickles. However, in Juye County, Shandong Province, the farmers have replaced these typical tools with inks and brushes.
Juye is located in Heze, a city known for the cultivation of peonies. But it not only the flowers themselves that have provided a source of refuge, for peony-themed art has also become a hit with tourists in recent years. Indeed, the most famous artists are local farmers.
There are 49 painting workshops and 11,000 farmer painters in the county. Last year, they created more than 1.2 million fine brushwork paintings during the off-season. These were exported to 40 countries and regions, such as the United States, France and Singapore, with an output value of nearly 2 billion yuan (280 million U.S. dollars).
Yao Guiyuan, 75, from Hongmiao Village, was a pioneer in the field of the local painting business. Gifted at painting, Yao left home in his youth to make a living by painting furniture in northeast China’s Heilongjiang Province.
In Chinese culture, the peony is a symbol of wealth, prosperity and beauty. Yao’s paintings, which featured red peonies with large petals, won popular appeal and helped to boost his income.
In the 1970s, Yao worked as a professional painter at an art and craft factory in Juye, but he lost his job when the factory closed in the early 1980s. In 2009, he returned to the countryside and opened a painting cooperative, where he taught locals drawing and looked for markets for their artworks.
Over half of the 80 households in Yao’s village have joined the industry. Most of their artworks sell for more than 100 yuan, but others have fetched tens of thousands of yuan. Gui Huaifang was one of Yao’s early students. She worked hard and quickly mastered the drawing techniques. It now takes her about half a month on average to complete a painting, and her works can fetch 4,000 yuan each.
Now the craft has become a ready source of income for local farmers. The annual income of a painter like Gui can reach between 60,000 and 100,000 yuan. Yao’s followers have brought their peony art to a broader stage. –Agencies